In search engine optimization (SEO), one of the very most important things to accomplish is acquire backlinks. Backlinks are only inbound links from other websites to your website. They are important for several reasons, but did you understand that backlinks can serve different purposes? Below I will discuss the most important purposes for acquiring backlinks.

Indexing Frequency

Often people are very focused on how best to obtain one-way links in order to boost a site’s Page Rank (PR) which they forget a very important purpose behind the backlink. Indexing frequency pertains to how often a search engine spider visits a site. The only real proven method for creating more frequent visits by spiders is to possess plenty of inbound links. Because so many people know, the search engines arrive at your site by following links from other sites. The more links you have via other sites , the more often they will come. Therefore, in relation to indexing frequency, the more total links you have the more usually the spiders will come. What this implies is that there’s still reason to obtain as numerous get backlinks whatever” links as possible. They do not need to be related, or one-way. Unrelated reciprocal links which are’follow-able’will serve this purpose well. That is not saying this is all you need to do. (SIDEBAR - Watch out for’no-follow’links. They are useless because the SE spider will not follow it. It serves no purpose for SEO. Always maintain your list of links and keep an eye those who CHANGE to no-follow later. This is the new trick; offer do-follow links in the beginning, then change them to no-follow later.)

Page Rank

This concept is usually misunderstood. Google is the sole search engine for which page rank matters at all. The key thing to comprehend is that Page Rank has little related to where the site will rank on the Search Engine Results Pages (SERPs). It’s rather a cumulative ranking based on other sites that connect to your site. Page Rank affects page rank. The more higher-page-rank sites link to you, the higher your page rank can get. But… so what? This doesn’t directly impact your SERPs. However, to construct page rank you will need to locate quality one-way links that have high page rank. So for this purpose , specifically targeted links are necessary.

SERPs

For the prior two purposes, related content is not to important. It’s, however, extremely important in relation to SERPs. This has related to where your site ranks in the search engine for specific keywords. It’s the ultimate goal of SEO in the very first place. Having good links from sites with related content affects SERPs more than whatever else with regard to linking. Having one-way, contextual links work best for this purpose. A link via an “Authority” site of related content is supreme. Never mind those offers to submit one to 1200 directories, or get 1000 blog comments and social bookmarks for you. That kind of rubbish “may” assistance with indexing-frequency, but certainly not SERPs. Only high quality links from related content sites will truly help your ultimate goal of stable SERPs top positions. Such links are certainly not easy to obtain, but only a few of these may make a great difference.

So, when evaluating your SEO link campaign, you have to understand that you are able to do a lot of things so long as you understand the purpose of what you are doing. Acquiring plenty of random directory links and reciprocal links increases spider visits. Seeking out high Page Rank sites can help enhance your site’s Page Rank. And finally, acquiring valuable one-way related content links from established websites can help enhance your SERPs. That’s all there’s to it; easy, right? Not really.